CDoupbles :: ~·чета

 

veroniKATZEkova
„~·чета“

~·чета (~·cheta) = ~·I read

Typographical installation

Print on paper, groceries, ready-mades

2018

The typographical installation ~·чета (~·cheta – ~·I read) deconstructs the plural diminutive form of Bulgarian words denoting food and everyday objects related to food. These include for example, ананас (ananas – pineapple), домат (domat – tomato), картоф (kartof – potato), бекон (bekon – bacon), салам (salam – salami), чесън (chesun – garlic), шоколад (shokolad – chocolate), тиган (tigan – pan), буркан (burkan – jar) and others.

By a curious linguistic coincidence, many of these nouns take on the diminutive plural ending -чета (-cheta), as in ананасчета (ananascheta) – “little pineapples.” However, чета (cheta) on its own means “I read” in Bulgarian.

~·чета highlights this duality, using typography as a tool for poetic dissection.

It brings various foods, drinks, and spices into focus to explore the existential and philosophical tensions—and connections—between the needs of the physical body and the potentials and demands of the intellect.

 

The installation is part of the exhibition "КАКВО НИ СВЪРЗВА"/"What Connects Us" on view till 22 June 2025 at Sofia Arsenal-Museum of Contemporary Art, Sofia, Bulgaria